Social media evolves frequently, and so do the unspoken rules that guide our behavior on these platforms. It can be challenging to stay on top of everything, especially if you’re trying to maintain a presence on several different platforms while running your business.

Different social media platforms have different etiquette rules and expectations, mostly unspoken. But there are some rules that apply everywhere. Here’s an overview.

1. …

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Social Network

The statistics are in. Approximately 303 million people per month are active on LinkedIn, and about 40% of those visit the site on a daily basis. For wholesale insurance professionals, it’s a powerful platform to reach your target audience.

It’s crucial to make sure your LinkedIn profile is pulling its weight. Here are a few things to consider when tuning it up for 2020.

Update Your …

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Holiday Card

For many people, the holidays are a slow period. As a wholesale broker, this may be true for you as well—but it doesn’t have to be. Here are a few ideas to keep connected with your audience—and keep the qualified leads coming in over the holidays.

Do a holiday giveaway. The spirit of the holidays is all about generosity. So how can you show that spirit …

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Discussion Group

There are more than 645 million active users on LinkedIn https://about.linkedin.com/ – it’s the preferred social media platform for those in the insurance industry. And, unlike other social media platforms, it’s a great place for long-form blog content strategy.

So how do you publish great content that gets noticed on LinkedIn? Here are four key tips.

1. Join Industry Discussion Groups
Where are the insurance agents you …

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Podcast

According to the Content Marketing Institute, content marketing is one of the best methods for online promotion. It gets three times the results of paid search and outbound marketing and costs approximately 62% less.

Wholesale insurance is particularly suited to content marketing because it’s a business where
brokers thrive on their expert reputations, and where agents turn to brokers for their biggest
insurance challenges. With content marketing, …

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